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Southern Company

Digital Content Marketer

Company: 
Southern Company
City: 
Atlanta
State: 
Georgia
Employment type: 
Full time
Remote Position: 
No
Required degree level: 
Other
Company: Southern Company, Posted: April 11, 2024

DIGITAL CONTENT MARKETER

JOB SUMMARY:

We are looking for a creative and innovative Digital Content Marketer to join our Marketing and Strategic Support team. In this role, you will develop and implement a content strategy for our customer service platforms to proactively educate, engage, and connect customers with personalized information and relevant solutions. Combining strategic thinking with strong project management skills, this role will be responsible for delivering relevant content to customers at the appropriate phases of their engagement journey through personalization and nurture campaigns. You will collaborate closely with Customer Service and other internal partners to drive positive customer experiences, satisfaction, and loyalty.

JOB REQUIREMENTS: (Education, Experience, Knowledge, Skills)

  • Four-year degree in Marketing, Communications, or related field preferred.
  • 7+ years in marketing/advertising/communications.
  • 5+ years executing a digital content strategy demonstrated by a portfolio of work.
  • Strong copywriting skills with the ability to create engaging content for marketing campaigns.
  • Demonstrated history for creating compelling messages for different verticals and target audiences.
  • Ability to establish KPIs to assess effectiveness, map success and maximize ROI.
  • Strong project management with ability to manage multiple, complex deliverables under tight deadlines.
  • Knowledge of Adobe Suite, Canva, Project Management and Email platforms strongly preferred.


MAJOR JOB RESPONSIBILITIES:

In this role, the Digital Content Marketer will continuously improve the customer experience with written and visual content across customer service channels. Specifically,

  • Develop a comprehensive content strategy that includes transactional, promotional, and evergreen content to proactively educate and engage customers on owned digital channels (native app, OCC, email, etc.).
  • Develop growth strategies and tactics to increase usage of self-service tools.
  • Drive lead generation and long-term engagement through segmentation, targeting, personalization and relevancy tactics.
  • Collaborate with internal partners to plan and optimize campaigns through rigorous, hypothesis-driven A/B testing.
  • Identify high-priority audiences by analyzing quantitative and qualitative data and insights.
  • Translate data-driven insights into content strategies for appropriate targets and channels.
  • Collaborate with Customer Service, Digital Customer Engagement, Corp. Affairs, and others to deliver consistent, unified communications to positively impact customer satisfaction.


BEHAVIORAL ATTRIBUTES:

  • Ability to collaborate and influence teams and functions across the organization.
  • Exceptional written and verbal communication skills with experience interacting with colleagues at various levels.
  • Meticulous with the ability to manage projects independently.
  • Strong client relations manager who prioritizes responsiveness to meet stakeholder needs.
  • A service attitude with a customer-first mindset and a commitment to inclusion.

Together with our subsidiaries, we deliver clean, safe, reliable and affordable energy to our 9 million customers. Our focus is doing so with service excellence.

That means we are leaders who take action to meet our customers’ and communities’ needs while advancing our commitment to net zero emissions by 2050. We create community value through energy, social, economic, and environmental progress.

We do this through electric operating companies in three states and natural gas distribution companies in four. Our family of companies draw on diverse energy sources to create the best mix for our service areas, including electricity, natural gas, solar power, carbon-free nuclear, and other sustainable sources.

We leverage our leading distributed energy infrastructure company and other innovative technology to better serve every customer. Our competitive, national generation company serves wholesale customers, and our family includes a fiber optics network, and telecommunications services.

We have positioned diversity and inclusion as critical to our success enabling us to put the needs and well-being of the people we serve at the center of all that we do.

Southern Company believes all employees should feel welcome, valued, respected and heard. Our goal is a workplace in which all employees contribute to their fullest and a workforce that reflects our customers and communities. We accomplish this by valuing and leveraging the full range of differences and similarities we bring to our teams, customers and communities.

Workplace Awards

  • 2023 100% Corporate Equality Index Score - Human Rights Campaign (7th consecutive year)
  • 2023 America's Best-In-State Employers – Forbes
    • Southern Company (No. 1 in Alabama, No. 5 in Georgia)
  • 2023 Best Employers for Women (No. 9) - Forbes
  • 2023 America’s Greatest Workplaces – Newsweek
  • 2023 Best Companies for Multicultural Women – Seramount
  • 2023 Top 50 Companies for Diversity - DiversityInc (8th consecutive year)
    • No. 1 Top Company for Black executives
    • No. 3 Top Company for Veterans
    • No. 5 Top Company for Supplier Diversity
    • No. 14 - Top Company for Executive Diversity Councils
  • 2022 Global 200 – Forbes
  • 2022 Best Employers for Women - Forbes
  • 2023 America’s Best Employers for Diversity - Forbes
  • 2023 America’s Greatest Workplaces for Diversity - Newsweek
  • 2023 America’s Best Large Employers – Forbes
    • No. 15 overall, top utility
  • 2023 Top 100 Military-Friendly Employer (No. 2) - GI Jobs magazine
Accommodations:
Vision Accommodations, Hearing Accommodations, Mobility
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